What We Do
Miniclip is a global leader in digital games. The company develops, publishes and distributes highly engaging games to an audience of 150 million monthly active users, across mobile, social and online platforms.
Founded in 2001, the company has successfully grown a huge organic global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 45 high-quality mobile games, with a further catalogue of 1,000 online games, extensive worldwide distribution and an internationally recognised brand name.
Leading franchises include 8 Ball Pool™, Soccer Stars™ and Rail Rush™.
- Miniclip is a globally recognised casual games brand with millions of daily active users across six continents
- The Miniclip Team consists of 140 people, drawn from 18 nationalities, across four offices in Switzerland (headquarters), Portugal, Italy and the United Kingdom
- Miniclip has a portfolio of 45 high quality mobile games, with a further catalogue of 1,000 online games
- The Company’s mobile games have been downloaded 500+ million times
- Leading mobile franchises include 8 Ball Pool™, Soccer Stars™ and Rail Rush™
- Miniclip is a Top 10 Facebook Developer with among the highest retention and sharing metrics on the platform
- 8 Ball Pool™ has passed 10 billion game plays
- Miniclip’s passionate community of gamers interacts not only via the website and mobile but also on our Facebook, Twitter, Google+,and LinkedIn pages and our YouTube channel
- Miniclip has 430 million minutes of play daily, 811 years!
- The first viral game hit made by Miniclip was “Dancing Bush,” featuring a version of then-President George W. Bush getting groovy on the dance floor.
Miniclip was founded & funded in 2001 by Rob Small, a young games enthusiast fresh from university with a dream to build the next generation game entertainment company, and Tihan Presbie, an experienced entrepreneur in computerized financial futures trading who had a passion for innovation and creativity online.
Miniclip has seen dramatic growth since its inception in terms of both unique users and revenue, and has been consistently profitable. Miniclip games have a truly global audience, with users accessing from over 195 countries. Now operating in 17 languages, Miniclip continues to evolve and focus on creating the best possible user experience.
Miniclip has been listed in the Silicon Alley 50 – the World’s most valuable Internet start-ups, the ‘Times Tech Track 100′ and the Deloitte & Touche “Fast 50” in 2008, highlighting it as one of Britain’s fastest growing tech companies. Miniclip became the first and only website to win the prestigious Webby Peoples Voice Award, the “Oscars of the Internet”, for the Internet’s Best Game Site for three consecutive years and in 2008 Robert Small, Miniclip’s CEO, was honoured with the award of “London Entrepreneur of the Year” by Ernst & Young.
Where We Are
Miniclip is an international company that employs 140 people, drawn from 18 nationalities, across four offices.
Miniclip Headquarters – Neuchâtel, Switzerland
Miniclip’s headquarters in Switzerland is responsible for the strategic direction and management of the Miniclip Group and fields a team of talented personnel and senior executives.
Miniclip Mobile – Lisbon, Portugal
Miniclip’s talented mobile team in Lisbon work on game titles for iOS, Android and Windows devices. They also develop the Miniclip backed technology that runs our real-time cross platform (iPhone & Android) mobile games. Portugal is also the home of our support team, who are constantly testing, monitoring and reporting on our games and website.
Miniclip Mobile – Genoa, Italy
This is where Miniclip’s very experienced 3D mobile games studio is located. With 10 years of experience developing 3D games, they’ve had outstanding success on their first 3D mobile game release, Rail Rush, reaching 36 million total mobile downloads.
Miniclip Online – London, UK
Not far from the newly-termed Silicon Roundabout, the team in London houses creative talent from all over the globe. The London team is predominantly responsible for developing our online games property, Miniclip.com, and our external game development. In addition there are the essential business support elements that we simply couldn’t do without!
Corporate Social Responsibility? Corporate Responsibility? Sustainability?
Call it whatever you like, but to Miniclip it’s more than just a buzz word or an attempt at looking good. We are committed to not just our online fans but also the wider social community. We actively encourage our offices and employees to examine how they can make a difference and, whilst we’ve still got a long way to go, we’re very proud of what’s been done so far! Alongside recycling and energy-saving efforts in the office, Miniclip supports charitable organisations across the globe through two main initiatives.
Employee Volunteering – “Miniclip Gives”
We recognise the needs of charities to have talented and trustworthy volunteers to assist them in their outstanding work. Miniclip also recognises the benefits that it gains as an employer by encouraging its staff to volunteer; more motivated employees, community focused individuals and often personnel being more respectful to each other. As such, we encourage staff to find their own opportunities to volunteer and immediately support this by giving everyone an additional paid day’s leave each year for voluntary work. We call this “Miniclip Gives”.
Although still in its early days, examples include:
Working with the charity MIND in the UK, Tracey spent a day at a local care centre for young people suffering with bi-polar and mental illness. She helped train them to use PCs and with basic keyboard skills.
Jeremy volunteered to assist his local community-run homeless shelters set up each winter. He acted as a shift-leader, organising the other volunteers on his shifts who were there to care for, feed and socialise with the homeless ‘guests’.
We’re looking forward to many more examples like these over the next few months and years!
Volunteering doesn’t suit everyone so in order to maximise how we can help charities, each of our offices is affiliated to a local charity. The office is able to develop a close bond with their selected charity before organising fundraising events. Not only does this raise essential funds for these charities but it brings our employees together as a team, to work towards helping those less privileged than ourselves or those afflicted with illness. Miniclip tries to work with charities that have some synergy with us as a company, and often this means ones that improve the lives of young people in some way.
Below are some of the charities that we work with:
London – “Teenage Cancer Trust“
Our UK team has supported Teenage Cancer Trust (TCT) since 2007. TCT are a charity devoted to improving the lives of teenagers and young adults with cancer, whether that be through the building of specialist cancer units to treat that age group or through the wider international education of how cancer affects younger people. The London office has supported TCT through numerous fundraising activities, ranging from the provision of free online advertising to a very tasty cake bake sale!
The most physical event to date was the ‘Three Peaks Challenge’ in August 2010, where ten UK employees raised over £6,500 by trying to climb the UK’s three highest mountains (one in England, one in Scotland and one in Wales!) within 24 hours. In addition, Miniclip launched a bespoke game for the charity on Miniclip.com following brainstorming and story board exercises with three former cancer patients who had received treatment on TCT units. The end result was a relevant yet fun game called ‘Funky Nurse’. By the end of 2013, Miniclip UK had raised over £19,200 for TCT. Click here for more information on Teenage Cancer Trust.
Lisbon – “Refúgio Aboim Ascensão”
Our Portugal office has recently teamed up with “Refúgio Aboim Ascensão”. This is a charity that works towards improving the lives of children under the age of six who have been abused, abandoned or neglected. It provides specially designed therapy, education and professional care. The rehabilitation program gives the children a safe and happy environment whilst giving them the confidence and self-esteem to continue their lives. The Lisbon team have a wide array of fundraising activities planned for 2014! Click here for more information.