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Miniclip

The Ultimate Games Brand

About

What We Do

Miniclip is a global leader in digital games. The company develops, publishes and distributes highly engaging games to an audience of 150 million monthly active users, across mobile, social and online platforms.

Founded in 2001, the company has successfully grown a huge organic global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 45 high-quality mobile games, with a further catalogue of 1,000 online games, extensive worldwide distribution and an internationally recognised brand name.

Leading franchises include 8 Ball Pool™, Soccer Stars™ and Rail Rush™.

 

Quick Facts

  • Miniclip’s mobile games have been downloaded over 500 million times!
  • The game that first went viral and led to Miniclip focusing on games was called “Dancing Bush” and yes, it featured a version of then-President George W. Bush getting groovy on the disco dance floor.

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  • Since then, Miniclip has become a globally recognised casual games brand with hundreds of millions of daily active users of all ages.
  • Our portfolio now consists of over 45 high quality mobile games, with a further catalogue of 1,000 online games and growing.
  •  Leading mobile franchises include 8 Ball Pool™, Soccer Stars™ and Rail Rush™.
  • Miniclip’s most successful title is 8 Ball Pool™ which has now passed 10 billion game plays!
  • Team Miniclip includes over 140 people, drawn from 18 nationalities, working (and playing) across four offices in Switzerland, Portugal, Italy and the United Kingdom.
  • Miniclip is a Top 10 Facebook Developer with among the highest retention and sharing metrics on the platform.
  • There is a highly passionate community of gamers interacting with Miniclip on Facebook, Twitter, YouTube, Google+ and LinkedIn.

Our History

Miniclip was founded in 2001 by Rob Small, a young games enthusiast fresh from university with a dream to build the next generation game entertainment company, and Tihan Presbie, an entrepreneur in computerized financial trading. Rob’s love for computer games began when his parents bought him a ZX Spectrum and he hasn’t stopped playing games since then!

Miniclip has seen dramatic growth since its inception in terms of both unique users and revenue, and has been consistently profitable. Miniclip games have a truly global audience, with users accessing from over 195 countries. Now operating in 17 languages, Miniclip continues to evolve and focus on creating the best possible user experience.

Miniclip has seen dramatic growth since its inception in terms of both unique users and revenue. The audience is truly global, with users accessing from every country around the world and the website operating in 17 languages. Miniclip had been experimenting in mobile games for some time and was an early adopter to the mobile gaming trend that disrupted the online games industry.  The company continues to evolve and focus on creating the best possible games and user experience.

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Miniclip has been listed in the Silicon Alley 50 – the World’s most valuable Internet start-ups, the ‘Times Tech Track 100′ and the Deloitte & Touche “Fast 50” in 2008, highlighting it as one of Britain’s fastest growing tech companies. Miniclip became the first and only website to win the prestigious Webby Peoples Voice Award, the “Oscars of the Internet”, for the Internet’s Best Game Site for three consecutive years and in 2008 Robert Small, Miniclip’s CEO, was honoured with the award of “London Entrepreneur of the Year” by Ernst & Young.

In February 2015, Miniclip was excited to receive a majority investment from Tencent, the world’s largest games company and 5th biggest global internet business.  This new chapter in Miniclip’s history strengthens the company’s position, with Tencent recognising its achievements to date and future potential.  Both organisations are now committed to working together to bring the best of Western game titles to the East and vice-versa.

Where We Are

Miniclip is an international company that employs 140 people, drawn from 18 nationalities, across four offices. 


locations

Neuchâtel, Switzerland

Miniclip’s headquarters in Switzerland is responsible for the strategic direction and management of the Miniclip Group and fields a team of talented strategic personnel. The office is located in Neuchatel overlooking a beautiful lake with the Alps in the background.

Lisbon, Portugal

Miniclip’s dynamic and talented team in Lisbon works on game titles for iOS, Android and Windows devices, while also supporting Miniclip.com on the web.  Our Lisbon office also develops the Miniclip backed technology that runs our real-time cross-platform mobile games.  Portugal is also the home to our customer support team, QA experts, as well as teams of game analysts and advertising experts. The studio is situated within easy reach of Lisbon city yet close to the gorgeous Portuguese coastline.

Genoa, Italy

Miniclip’s Genoa office is home to our outstanding and highly experienced 3D mobile games programmers and artists. With over 10 years of experience developing 3D casual web games, Rail Rush – their first 3D mobile game – reached over 60 million mobile downloads and they have continued to succeed since then. The office is on the outskirts of the traditional Italian city of Genoa, nicely perched above a local coffee house.

London, UK

Not far from the newly-termed Silicon Roundabout, the team in London is based in a fantastic location in Farringdon. The London site is home to Miniclip’s business support teams, working in daily support of all our product teams, as well as the commercial and online publishing teams.  The office is surrounded by amazing cafes, restaurants, and pubs in a vibrant and exciting part of historic London.

Social Responsibility

Corporate Social Responsibility? Corporate Responsibility? Sustainability?

Call it whatever you like, but Miniclip tries to do what it can to support the local community and international issues. We actively encourage our offices to examine how they can make a difference and have a dedicated budget to support employee suggested initiatives and activities. As well as trying to ensure our offices are managed with the environment in mind, we offer all employees additional time off for voluntary work. We call this “Miniclip Gives” and have had employees volunteering at homeless shelters in the UK, supporting children’s homes in Switzerland and collecting clothes for the homeless in Portugal.

Over the years, we have supported many charities around the globe supporting local, national and international campaigns.  Below are a few of our more recent activities:

Building a new school in Nepal

With one of our employees heavily involved with the Rotaract Club of Portugal, Miniclip chose to support fundraising efforts towards the building of a new school in Nepal after the dreadful earthquakes in April 2015.

Computers for a children’s home in Switzerland

We donated a series of computers and IT equipment to a local home for disadvantaged children in Neuchâtel, Switzerland.

Organising charity bake sales

Our London office baked some cakes and held a bake sale to raise money for Special Effect! Special Effect helps people with physical disabilities to enjoy games and leisure technology. Find out more at http://www.specialeffect.org.uk

Sponsoring a girls community football team

The amateur football team, for which a Miniclipper’s daughter plays, needed some new equipment and we decide to sponsor them. Copleston Ladies, a girls only community football team, now has some shiny new team tops and wore them on a visit to Arsenal’s ground in London.

Promoting better childcare in Portugal

Miniclip took part in National Pyjama Day by, yes, wearing pyjamas to the office in order to promote family childcare and reduce the number of institutionalized children. We have more details on this here.

Ice Bucket Challenge supporting ALS Association

We couldn’t help but join in this fun way of supporting the ALS Association.  As well as each office challenging each other and getting wet and cold, we developed a quick minigame to promote ALS too. You can play it here.

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