Miniclip News

September, 2009 Apple features Miniclip.com's Monster Truck Nitro game in its new world wide iPhone television advertising campaign.


September, 2009 In collaboration with the world renowned Tate Museums and Galleries of England, Miniclip’s Sketch Star has launched an online art and animation contest devoted to the Little Dancer, the well known sculpture by the famous French artist, Degas.

"We are very happy that the highly respected Tate Museum & Galleries has recognized Sketch Star, the online animation service as an exciting vehicle for furthering the education and promotion of art and animation around the world.", Robert Small, CEO, Miniclip & Sketch Star.

“Tate Kids and Miniclip are joining forces this September to bring you a simply awesome contest…All you have to do is bring art to life…Bring the Little Dancer to Life with Sketch Star!”, Tate Museums & Galleries, England.


May, 2009 Miniclip launches, 'Sneeze' which has become the most successful in-game public awareness campaign to date. It was funded by the Wellcome Trust, the world's second largest charity after the Bill and Melinda Gates Foundation. The game is aimed at educating people and creating awareness to help slow the spread of flu.


April, 2009 SONY launches the exclusive beta release of their Free Realms 3D virtual world game on Miniclip.com.


March, 2009 Microsoft signs as Miniclip's advertising sales representative in the United Kingdom. Microsoft will sell advertising space on Miniclip.com direct to top advertisers.


March, 2009 Microsoft launches the Xbox Party Mansion advergame on Miniclip.com.


March, 2009 Adobe announces that Miniclip.com is "the largest distributor of the Adobe Shockwave plug-in." in their press release regarding the new version of Adobe's Director 11.5 software.Read full press release.


September, 2008 NFL chooses Miniclip to run two advergames for their 'Take a Player to School' promotion.


July, 2008 Miniclip launches the 'Flatbread Express' advergame for Lean Cuisine.


June, 2008 Rob Small, Miniclip's CEO, is named London Entrepreneur of the Year by Ernst & Young.


March, 2008 Miniclip and Microsoft are working together to produce and distribute a new online game using the Silverlight plug-in. It's the first large scale release of an online game using the Silverlight technology.

"Using Microsoft Silverlight for a popular online game Web site such as Miniclip will showcase the capabilities of Silverlight to millions of game players across the Internet," said Peter Barr-Watson, senior manager in the developer division at Microsoft Corp.


October, 2007 The BBC chooses Miniclip.com to launch their advergame, "Parachute Plunder".


September, 2007. Shell chooses Miniclip to launch "In-Game" advertising campaign for the new advergame 'Shell, 24hrs at Le Mans'.

Miniclip game players love racing games and Shell's, '24hrs at Le Mans' race car game will give Miniclip players even more driving excitement.


September, 2007 Churchill Car Insurance chooses Miniclip to release their interactive "In-Game" advertising campaign.


June, 2007 Miniclip's launch of the Club Penguin game on Miniclip.com and further marketing helped launch the Club Penguin start up game from nowhere to everywhere as the fastest growing browser based MMO game ever seen in the USA.

Alexa Traffic Graphic


June, 2007 Unilever launches huge "in-game" advertising campaign for Sure for Men brand on Miniclip.com.

"We're excited to be doing a worldwide release of Extreme Pamplona the "running of the bulls" game for Unilever. It gives our game players nine great levels to test their skills against the bulls." - said, Robert Small, Miniclip CEO.


June, 2007 Miniclip Launches Massive "In-Game" Marketing Campaign for BP.

BP returns for their third advergame release on Miniclip.com fueled by record breaking results from their previous campaigns. Miniclip.com has the largest game distribution network which has been built up over a period of six years. Miniclip guarantees and delivers more plays on a piece of rich media content for an advertiser than any other website.


May, 2007 Miniclip wins the Webby People's Voice Award for the "Internet's Best Games site" for the third year in a row.

Referred to as the "Oscars of the Internet", the Webby Awards is the most prestigious award ceremony honoring Internet websites. "We'd like to thank the talented people at Miniclip who work so hard to develop the best online games and the Miniclip game players who have made this all possible." - Robert Small, Miniclip CEO


April, 2007 Miniclip game players Rock the Webby Awards Voting as the #1 source of voters.

"It's very special for Miniclip.com to top the voting this year at the Webby Awards because of all the other great sites that were nominated across so many different categories. Thank you Miniclip game players for showing your passion and commitment for Miniclip games by turning out to vote in such large numbers this year." - Robert Small, Miniclip CEO

webby charts


April, 2007 Miniclip.com is nominated for the third straight year as the Best Game Website on the Internet.

The Webby Awards, "The Oscars of the Internet", have again nominated Miniclip as the Best Games Website after winning the Webby's Peoples' Voice Award each of the previous two years.


March, 2007 Miniclip.com is the "Gateway to Games" at Internet terminals across 85% of passenger traffic in United Kingdom airports.

Miniclip games can be accessed with one click, by default, at Internet terminals in major UK airports such as Heathrow, Gatwick and others. The high quality of Miniclip single player and multiplayer games with the ability to play them anytime, anywhere, across operating systems, makes them an obvious choice for Internet terminals.


March, 2007 Miniclip announces the open release of the first and largest online "in-game" advertising network.

The Miniclip Game Advertising Network, launched in 2001, includes the Miniclip.com website and thousands of Miniclip affiliate websites which reach over 34 million game players. It is now open to advertisers to extend their "in-game" reach to the Miniclip affiliate network. Miniclip "in-game" advertisements are superior to other in-game networks because they are interactive, totally immersive and can have many types of integrated features such as, product placement, movie trailers, extended contact with advertisers' brands, and the capability of direct purchases all "in-game".


February, 2007 BP returns for their second Miniclip advergame release, 'Championship Rally', following the success of their previous Miniclip advergame, 'BP Rally'. "Miniclip advergames are unique and offer extended interactively with an advertiser's brand. They're released to an audience of 34 million game players giving advertisers maximum bang for their buck." - Robert Small, Miniclip CEO.


January, 2007 Momentum Pictures chooses Miniclip.com to distribute the Movie advergame "Arthur and the Invisibles" to generate big buzz surrounding their new movie. Miniclip offers the largest distribution on the Internet with more plays on a single piece of rich media content than any other website.


January, 2007 Miniclip.com is Number One in Games in the United Kingdom in Q4, 2006 - source, Nielsen Netratings.


December, 2006 Miniclip.com monthly statistics. 117 million total visitors in December. 34 million unique visitors in December - source, Google Analytics.


December, 2006 The Miniclip World Game Star submissions have closed. One of the 34 million Miniclip game players will be made famous as the star of the upcoming game 'Moon Shadow' to be released in 2007.


November, 2006 Disney chooses Miniclip.com to launch the "Pirates of the Caribbean: Dead Man's Chest" advergame to coincide with the release of the Movie's DVD. Miniclip.com gaurantees more game plays than any other website for advergame releases.


October, 2006 Miniclip.com runs online auditions to find the next World Game Star.

Miniclip.com will make someone famous as the star of the upcoming game "Moon Shadow" which will be released worldwide on Miniclip.com to over 30 million game players.


August, 2006 The online games sector is growing at four times the rate of overall Internet growth largely thanks to demand from teenagers with Miniclip being the most popular site in the UK. - Source Nielsen/NetRatings.


July, 2006 Miniclip.com launches an all new website design.

“We’re very excited to unveil the new Miniclip.com website.” said Robert Small, CEO Miniclip.com. “We’ve rebuilt the site from the ground up, by making it easier to navigate, more intuitive, incorporating user requests and making multiple languages available. The new layout and improved usability will be welcomed by our huge game playing audience who will find it easier and faster to locate and play the games they want to.”


June, 2006 Warner Bros launches the Superman Returns movie advergame on Miniclip.com to coincide with the new Superman Returns film release in theaters.


May, 2006 Miniclip.com wins “Internet’s Best Game Site” for the second year running. Miniclip.com was awarded The People’s Voice Award, by the Webby Awards which have been called "The Oscar's of the Internet" by the New York Times.


April, 2006 Nintendo sponsors the Miniclip Sudoku game page for their Brainage campaign.


March, 2006 Miniclip begins marketing and distributing the Club Penguin game on the Miniclip.com website.


March, 2006 Miniclip.com hits 30 million active game players per month - Source Comscore Media Metrix.


March, 2006 FHM magazine says Miniclip.com is the second best website on the entire Internet.

“FHM magazine declares Miniclip.com to be the Internet's number two website. "Calculate the combined hours spent in the FHM office playing Miniclip games and it would probably run into months rather than days... RobotRage and Heli Attack 3 are good examples of the devotion to nifty graphics and dangerously addictive playability.”


January, 2006 Robert Small, Miniclip CEO, predicts record year for online games. “We expect online games to continue to be hot this year and to explode going into 2007 and beyond.”


December, 2005 Miniclip.com attacts 27 million unique users in December 2005. – Source Comscore Media Metrix.


December, 2005 The Gillette Jet Ski advergame on Miniclip.com reaches 80 million game plays making it the most successful advergame ever on the Internet.


Nov, 2005 Miniclip user registers and creates the 15th million Robot in the Robot Rage game the Internet’s first browser based 3D multiplayer Robot battle game.


August, 2005 Miniclip.com attracts more unique users per month than EA’s entire network of 32 websites and more than IGN’s entire network of 22 websites. – Source Comscore Media Metrix.


May, 2005 12-15 year old male students in USA schools choose Miniclip.com as their favorite website.

- Source Kidsay.com, Trend Tracker, April - May 2005. (Students surveyed by pen and paper in schools across America.)


May, 2005 Miniclip.com wins “Internet’s Best Game Site” for 2005. The Webby’s People’s Voice Award.


May, 2005 Bush Shootout game by Miniclip reaches 210 million game plays across the Internet.


April, 2005 Disney launches the Chicken Little Movie Advergame on Miniclip.com which has become the most successful movie advergame ever with 16 million game plays in three weeks promoting the Chicken Little film release in theaters.


Feb., 2005 Miniclip.com is ranked number one in all entertainment categories for 12-17 yr. olds in the United Kingdom – source Nielson Netratings.


October, 2005 Miniclip.com registers the 14th million game player to the Runescape multiplayer game.


July, 2005 Yahoo licenses Miniclip games for use in the Korean market.


December, 2004 ESPN licenses Minicip games for their ESPN 360 broadband service.


Nov, 2004 Miniclip's Dancing Bush game hits 425 million game plays across the Internet since 2001 making it the most played game on the Internet ever.


October, 2004 Miniclip.com tabulates the largest pre-election poll for the USA 2004 presidential election with 4.5 million votes in the Hip Hop Debate game, accurately predicting the election result within 2 percentage points.


May, 2004 Miniclip.com number one in online games – source Google site rankings.


2003 Lycos Inc. licenses Miniclip games for their portal.


2003 Englands largest newspaper, The SUN, licenses Miniclip games for their website.


May, 2001 Miniclip is the first to distribute, on a large scale, free copy and paste HTML code for embedding of flash content on websites and blogs. Miniclip's dynamically auto-updating new game alerts are distributed free via HTML copy and paste code to be easily copied and pasted into websites/blogs.


April, 2001 Miniclip.com launches the the first "in game" advertising network. Miniclip.com advertisments run in syndicated games across Miniclip's network of affiliate websites.


March, 2001 Miniclip.com pioneers the mass distribution and syndication of rich media APPs across the Internet. Miniclip is the first to offer, on large scale the syndication of rich media, interactive APP content across the Internet by freely licensing and distributing Miniclip online games to the masses.


January, 2001 Miniclip.com opens for business.