Corporate Social Responsibility? Corporate Responsibility? Sustainability?
Call it whatever you like, but to Miniclip it's more than just a buzz word or an attempt at looking good. We are committed to not just our online fans but also the wider social community. We actively encourage our offices and employees to examine how they can make a difference and, whilst we've still got a long way to go, we're very proud of what's been done so far! Alongside recycling and energy-saving efforts in the office, Miniclip supports charitable organisations across the globe through two main initiatives.
Employee Volunteering - "Miniclip Gives"
We recognise the needs of charities to have talented and trustworthy volunteers to assist them in their outstanding work. Miniclip also recognises the benefits that it gains as an employer by encouraging its staff to volunteer; more motivated employees, community focused individuals and often personnel being more respectful to each other. As such, we encourage staff to find their own opportunities to volunteer and immediately support this by giving everyone an additional paid day's leave each year for voluntary work. We call this "Miniclip Gives".
Although still in its early days, examples include:
Working with the charity MIND in the UK, Tracey spent a day at a local care centre for young people suffering with bi-polar and mental illness. She helped train them to use PCs and with basic keyboard skills.
Jeremy volunteered to assist his local community-run homeless shelters set up each winter. He acted as a shift-leader, organising the other volunteers on his shifts who were there to care for, feed and socialise with the homeless 'guests'.
We're looking forward to many more examples like these over the next few months and years!
Volunteering doesn't suit everyone so in order to maximise how we can help charities, each of our offices is affiliated to a local charity. The office is able to develop a close bond with their selected charity before organising fundraising events. Not only does this raise essential funds for these charities but it brings our employees together as a team, to work towards helping those less privileged than ourselves or those afflicted with illlness. Miniclip tries to work with charities that have some synergy with us as a company, and often this means ones that improve the lives of young people in some way.
Below are some of the charities that we work with:
London – "Teenage Cancer Trust"
Our UK team has supported Teenage Cancer Trust (TCT) since 2007. TCT are a charity devoted to improving the lives of teenagers and young adults with cancer, whether that be through the building of specialist cancer units to treat that age group or through the wider international education of how cancer affects younger people. The London office has supported TCT through numerous fundraising activities, ranging from the provision of free online advertising to a very tasty cake bake sale!
The most physical event to date was the 'Three Peaks Challenge' in August 2010, where ten UK employees raised over £6,500 by trying to climb the UK’s three highest mountains (one in England, one in Scotland and one in Wales!) within 24 hours. In addition, Miniclip launched a bespoke game for the charity on Miniclip.com following brainstorming and story board exercises with three former cancer patients who had received treatment on TCT units. The end result was a relevant yet fun game called ‘Funky Nurse’. By the end of 2013, Miniclip UK had raised over £19,200 for TCT. Click here for more information on Teenage Cancer Trust.
Lisbon – "Refúgio Aboim Ascensão"
Our Portugal office has recently teamed up with "Refúgio Aboim Ascensão". This is a charity that works towards improving the lives of children under the age of six who have been abused, abandoned or neglected. It provides specially designed therapy, education and professional care. The rehabilitation program gives the children a safe and happy environment whilst giving them the confidence and self-esteem to continue their lives. The Lisbon team have a wide array of fundraising activities planned for 2014! Click here for more information.