Miniclip launches Dr Seuss’ THE LORAX online and iPhone games for Universal Pictures International with a media campaign spanning 8 countries

Miniclip, Neuchatel Switzerland – April 12, 2012

To promote Universal Pictures International’s latest family animation Dr Seuss’ THE LORAX, Universal and TED@Mediacom have worked with SunChaser Media and Miniclip to produce a fun and engaging game available on web and IOS. The game, “Marshmallow Munch”, will be available worldwide and will be supported with an online media campaign across 8 markets.

Since launching the web based version on the 15th March, the 40-level puzzle game has already achieved over 500,000+ unique game plays, with an average game play time of 12 minutes: http://www.miniclip.com/games/lorax/en. The iPhone game version will be available from April 12th from the iTunes store. Both versions of the game are promoted through editorial on Miniclip’s website, with 65 million monthly unique visitors, on their iPhone games, their Facebook page and with homepage takeovers in 8 markets.

Universal Pictures International’s Director of Digital Media, Chris Massey, said “This campaign partnership has allowed us to deliver on two fronts. We’ve been able to reach out across Miniclip’s substantial online and mobile platforms using a free top tier game developed by their expert in-house developers. It’s great to see our Media and Content strategy so closely aligned.”

Alexia Paterson, International Digital Manager at TED@Mediacom, said “Previous successes with Sunchaser Media & Miniclip on both Johnny English Reborn and Despicable Me meant we were happy to work with both partners again for Dr Seuss’ THE LORAX. Miniclip’s quality of game build coupled with their large family audience meant that they were a great partner for this latest release.”

Pieter Kooyman, Miniclip's Advertising Director said "It was amazing working with the Universal team on launching this game. With their input, we were able to build a great game for two different platforms in record time."

"Dr Seuss' THE LORAX" opened with record box office numbers of $70m in its first weekend in the US, and has already grossed over $190m worldwide. The film is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop)

Universal Pictures UK releases THE LORAX Wednesday 27 July 2012

About THE LORAX:

The 3D-CGI feature Dr. Seuss’ THE LORAX is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of THE LORAX, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of THE LORAX, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for THE LORAX, and Taylor Swift as Audrey, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.

http://www.loraxthemovie.co.uk/

https://www.facebook.com/theloraxuk

About Miniclip:

With more than 65MM players per month, Miniclip is the world's largest online games website. The company develops, publishes and distributes more than 650 online and mobile games. Founded in 2001, Miniclip is privately owned and privately funded with its headquarters in Switzerland and offices in six countries. Miniclip.com is the only website to ever win the prestigious Webby People's Voice Award, the "Oscars of the Internet" for the” “Internet's Best Game site” in three consecutive years. For more information, visit corporate.miniclip.com.

Contact : press@miniclip.com

About Universal Pictures

Universal Pictures International is the international marketing and distribution division of Universal Pictures. Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

Contact : chris.massey@nbcuni.com

About MediaCom

MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 113 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom Beyond Advertising, content specialists, helping to reach consumers with communications they welcome and value; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit www.mediacom.com.

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About GroupM

GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About WPP

WPP is the world’s largest communications services group with billings of $66 billion and revenues of approximately $15 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 153,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.
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About SunChaser Media Limited

SunChaser is a sales agency and consultancy that restrict the size of their portfolio in order to provide an unparalleled level of service for their publishers, providing not just ad sales but assisting with PR, ad product analysis, research and marketing support.

Contact: tom.barham@sunchasermedia.co.uk