SunChaser Media launches Universal's "Johnny English Reborn", in nine countries on Miniclip.com
Neuchatel Switzerland, August 31st, 2011
MediaCom have brokered a nine-country international campaign for the Johnny English sequel, via SunChaser Media, which will run on Miniclip.com
SunChaser Media, who manage sales for Miniclip.com in the UK, confirmed the package, which includes a multi-language spy toolkit, and a nine-country masthead homepage takeover for the film's release.
The masthead takeover will maximise trailer views in the nine countries, and is expected to lead to an uplift in ticket sales.
Universal International's Neil Wirasinha said "Miniclip's co-play family audience, international footprint and proven track record for previous universal titles such as 'Despicable Me', made them the perfect partner."
MediaCom's Chris Massey said "Working in partnership with SunChaser we have delivered, via Miniclip, the ideal environment to engage our target kids audience with the Johnny English Reborn Spy Kit".
With more than 65MM players per month, Miniclip is the world's largest website dedicated to online games. The company develops, publishes and distributes more than 650 online and mobile games. Founded in 2001, Miniclip is provately owned and privately funded with its headquarters in Switzerland and offices in six countries. Miniclip.com is the only website to ever win the prestigious Webby People's Voice Award, the "Oscars of the Internet" for the Internet's Best Game site for three consecutive years. For more information, visit corporate.miniclip.com
About Sunchaser Media
SunChaser is a sales agency and consultancy that restrict the size of their portfolio in order to provide an unparalleled level of service for their publishers, providing not just ad sales but assisting with PR, product reviews, research and marketing support. They manage premium sales for Miniclip.com, Justin.tv and Twitch.tv
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $26 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our "People First, Better Results" philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients' businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit www.mediacom.com.
GroupM is the world's leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.