Miniclip.com in the Press.
The Sunday Times
February, 10th, 2008, London"Most entrepreneurial success stories involve years of struggle against long odds. Not so for Robert Small, a young internet games entrepreneur who created an almost instant winner with his business straight after finishing university."
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The Wall St. Journal
October, 11th, 2007"We found more youth-appropriate content when we visited Miniclip.com...The object of one clever game, Sushi Go Round, is to assemble sushi rolls, as specified in the restaurant cookbook, and serve them to customers before they become angry."
BT Business Awards
October, 2007Essence of the Entrepreneur competition 2007
BT Business recognizes Robert Small, Miniclip CEO, as the United Kingdom's most outstanding "Male Entrepreneur".
Deloitte Technology Fast 50
October, 2007Miniclip is named the 5th fastest growing company in Deloitte Technology UK fast 50 awards.
Now in its tenth year, the Deloitte Fast 50 Awards have become the benchmark to identify the UK.s fastest-growing high-technology companies through an objective ranking based on sustained revenue growth over the past five years.
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UKPRwire
October, 2007Young Guns are the future of social innovation
"Rob Small’s online gaming company Miniclip is second only to Facebook as the biggest privately-held website in the world, with a staggering 36 million users across the globe."
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Adotas
September, 2007Ross Logan Named Miniclip CFO
"Miniclip, one of the largest online gaming sites announced today that Ross Logan will be the new CFO. Logan will be working closely with Miniclip CEO Rob Small and will oversee the company’s financial operations."
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Ypulse - Youth Marketing
August, 2007"And now...The Secret Behind Club Penguin's Success"
"Runescape and Club Penguin both used the largely teen gaming portal, Miniclip, and it's 34 million users, to build their huge audiences…With a core demographic of 10-24 year olds, Miniclip has built a portal with the power to instantly launch a youth brand. What network TV was for The Transformers, so Miniclip has been for Club Penguin."
CNN.com
June, 2007New Online Game Created by Miniclip Introduces Battle Wheels and Employs 3-D Gaming While Accurately Modeling Warriors Directly From Battle Wheels Toys on Shelves.
The new Battle Wheels game on Miniclip allows gamers to 'battle' each other's warriors in a high quality gaming arena in single or multi-player game modes. Gamers can construct their own warrior to have individual super powers, outlandish armors, and can utilize special codes obtained from the in-store toy packaging to increase their warrior's fighting power and skills.
"More and more, advertisers have been opting to go the entertainment and advergame route, which essentially allows them to design a tailored game around a product or brand and directly target an engaged audience," said Rob Small, CEO Miniclip"
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Adotas
June, 2007Rob Small And Miniclip, Paving The Way For Advergaming...
"On the eve of the 11th Annual Webby Awards I was able to sit down with Rob Small, CEO and co-founder of Miniclip.com, whose company is creating some lucrative ad solutions for companies."
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Webby Awards
May, 2007, New York"Miniclip.com, the Internet's Best Game Site of 2007.", People's Voice Award
Miniclip.com has won the prestigious Webby Award, the "Oscars of the Internet" for the Best Game Site for the third consecutive year.
UKPRwire
October, 2007Young Guns are the future of social innovation
"Rob Small’s online gaming company Miniclip is second only to Facebook as the biggest privately-held website in the world, with a staggering 36 million users across the globe."
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Ypulse - Youth Marketing
August, 2007"And now...The Secret Behind Club Penguin's Success"
"Runescape and Club Penguin both used the largely teen gaming portal, Miniclip, and it's 34 million users, to build their huge audiences…With a core demographic of 10-24 year olds, Miniclip has built a portal with the power to instantly launch a youth brand. What network TV was for The Transformers, so Miniclip has been for Club Penguin."
Real Business Magazine
May, 2007Interview with Miniclip CEO, Robert Small, "The Game Boy".
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The Guardian
April, 18th, 2007"Miniclip now claims to be the world's biggest gaming network. It has 34 million users and has just been shortlisted in the Games category at the Webbys. I spoke to chief executive Rob Small about the past, present and future."
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Nielsen//NetRatings
March, 21th, 2007"Miniclip CEO and founder, Rob Small tells us why Advertiser's New Strategy is All Fun and Games"
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.net Magazine
January, 15th, 2007"How Miniclip took over the world...Discover the secrets behind the success of the net's biggest privately owned site."
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Times Online
December, 24th, 2006"...if assuming an online alter ego is too spooky, you can waste a happy half an hour catapulting cartoon penguins over the ice at www.miniclip.com/games/en. While you're here, don't forget to give the prime minister a workout at Blair the Motivator and see how he grunts."
PC World
December, 21st, 2006"If you have the kind of job where you can get away with playing Pac-Man without raising eyebrows, well, more power to you. You'll definitely want to take a spin at Miniclip."
Associated Press
December, 19th, 2006"...and then there’s Miniclip.com’s highly addictive “Club Penguin” game, an interactive time-killer that allows players to assume the identity of a cute little penguin and chat with others, hit the disco floor, decorate a penguin abode, ride bobsleds and throw snowballs at other penguins."
BBC Sport
December, 9th, 2006"England may have virtually lost the Ashes, but there is a way to virtually beat the Aussies. Last week we brought you some Pommie-bashing games, now you have a chance to get your own back by playing Miniclip Ashes."
e-consultancy
November, 29th, 2006"Hugely popular games site Miniclip has seen its user base increase from 22m to 35m this year, helped by a redesign and the launch of new services and content. We spoke to founder Rob Small about its future strategy."
Telegraph
October, 21st, 2006"There are stacks of sites that collect online games, but this is the best, with relatively restrained advertising and an environment that parents would consider safe. Puzzle games are always a good bet for keeping children occupied and stretching minds."
ADWEEK
October, 17th, 2006Auditions to discover "the next big star" are timeworn staples of popular culture. The celebrity search Miniclip.com launches today, however, is believed to be a first. Miniclip's "World Game Star Audition" seeks to cast a player as the lead character in its new interactive game, Moon Shadow. The title, which centers on a spy mission to infiltrate a hostile base and obtain data, is due out early next year. "A lot of advertisers are struggling to connect with these young users who are watching less TV and film," said Miniclip CEO Rob Small. Internet gaming is the best way for advertisers to interact with that younger demographic, he said.
Red Herring, The Business of Technology
August, 21, 2006"...in June 2006, 28 percent of Britons online visited the online games sector, with the average visitor spending 1 hour and 31 minutes playing games online. MiniClip, publisher of over 300 types of online games, is the most popular brand..."
The Sunday Times
June, 4th, 2006, London"Miniclip, a collection of online games, is the UK’s top entertainment destination of choice for 12- to 17-year-olds... this is a virtual world with 27m members. Watering holes such as this and MySpace are where the young herd are, and where you must look for the future. The big beasts do. Coke and Gillette have signed deals with Miniclip, and more will follow."
Webby Awards
May, 9th, 2006, New York"Miniclip.com, the Internet's Best Game Site of 2006." People's Voice Award
Miniclip.com has won the prestigious Webby Award, the "Oscars of the Internet" for the best game site for the second consecutive year.
London Institute of Contemporary Arts
May, 1st-8th, 2006, LondonMiniclip.com's outrageous 'Bush Aerobics' game (released in 2002) is considered to be contemporary art by a London Museum. The Miniclip.com production was featured at the London Institute of Contemporary Arts exhibition examining on-line entertainment and on London's channel 4 news.
CNET News
May, 12th, 2006Casual Games Get Serious
"... firms that specialize in casual games have also managed to draw a significant base, including MiniClip ..."
New Media Age
March, 22, 2006, London"Warner Bros Targets gaming audience on Miniclip.com for "V for Vendetta" release.
"Warner Bros is to plug the UK cinema release of its latest film V is for Vendetta through gaming site Miniclip.com in the latest example of major brands leveraging interactive gaming."
Bravo Television
Feb, 27th, 2006Outrageous and Contagious Viral Videos
"When this leisure suited link dropped into in-boxes across America in 2001 it launched Miniclip.com to cyber stardom. A few clicks of the mouse turns George W. into a disco dancing machine!"
FHM Magazine
March issue, 2006“FHM magazine declares Miniclip.com to be the Internet's number two website. "Calculate the combined hours spent in the FHM office playing Miniclip games and it would probably run into months rather than days... RobotRage and Heli Attack 3 are good examples of the devotion to nifty graphics and dangerously addictive playability.”
USA Today
Jan, 5th, 2006“Take a break and play some of the hundreds of games featured on Miniclip. From 8-ball to checkers, tennis to shoot-em-ups, there's a game for every mood.”
The Independent Newspaper
Oct, 2005, London“Motherload ...New, incredibly compelling game featured on Miniclip.com, the world's biggest online games portal. The aim is to use your digger to excavate as much ore as possible. Use the money you earn to upgrade your digger and move deeper underground to unearth the mysteries that lurk below.”
Webby Awards
May, 3rd, 2005“Miniclip.com - Internet's Best Game Site 2005” - People's Voice Award
Hitwise
Feb, 25th, 2005"...Miniclip.com ranked No. 1 by visits in the Entertainment - Humor category against other US websites."
BBC News
Oct, 25th, 2004“...play President Bush as he defends the Queen from gun-toting attackers in London." "Then there are games made with Flash which let players control the candidates as they fight it out in a joust, boxing match and even a hip-hop dance off.”
Inside Edition
Oct, 2004, Deborah Norville“The most hilarious we found is on the Internet...On a website called Miniclip.com the candidates square off in a bare knuckled brawl…cartoon parodies of the candidates doing things they'd never do in real life. The humor is side-splitting.”
Silicon Valley Biz Ink
May, 4th, 2004“'Bush Shootout,' a spoof game featuring President Bush and Condoleezza Rice, helped Miniclip.com shoot up 44 percent versus February. The game, which was widely circulated by e-mail in March, drew an impressive 1.4 million visitors in the month.”– source: comScore Media Metrix
Wired.com
April, 16th, 2004“…Bush Shoot-Out: Starring President Bush and Condoleezza Rice, one of several free video games offered on the website Miniclip.com”
New York Times
“There's been much talk over the last year about how online gaming is the next big thing," Mr. Small said. "The reality is that online games are big now.” - Robert Small, Miniclip.com CEO
The Wall Street Journal
Jan, 14th, 2002, William M.Bulkeley“Another success story is told by London-based Miniclip Ltd...after it created DancingBush - an animation of the president boogeying to music from the movie 'Saturday Night Fever.”
BBC World
By Sevan Bastajian“E-mail attachments have become notorious, whizzing around the world and gaining cult status. Miniclip has a selection of attachable video-clips with that potential. They're practically all animated clips of celebrities and poke good-natured fun at them. You can send these clips via e-mails to friends as well as posting the clips up on your own web-site - if you have one that is...”
The Guardian
Feb, 14th, 2002, Sally Whittle“As technology becomes more sophisticated, viral marketing has staggering potential. When Miniclip.com sent out an animated video clip of President Bush getting down to the theme from Saturday Night Fever, the media firm's website received 10m hits...”
USA Today
Aug, 3rd, 2001“Dancing Dubya...he's as smooth as a virtual Fred Astaire on the digital dance floor.”