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Advertising Monetisation Executive

Advertising · London, United Kingdom



This is an entry-level or second-job position for someone with a proven interest in digital/mobile advertising monetisation and project management. You will be providing support to our Programmatic Specialist and taking on projects in the team that allow you to learn the multiple aspects of what mobile advertising monetisation is all about. We expect you to learn how to improve the overall monetisation KPIs of the games and projects you are assigned.


We’re looking for someone that feels comfortable working in a fast-paced environment while taking on multiple projects and adapting to the changing needs of our games, players and business opportunities as they arise.


Your primary responsibilities will include:


  • Work together with the Game Design and Product teams to identify and design gameplay experiences that improve overall monetisation.
  • Understand and learn the technological requirements needed to optimize advertising monetisation in-game and work with other relevant teams to ensure they are effectively implemented.
  • Collaborate with the Business Intelligence teams to drive in-depth data analysis and research that will inform better monetisation decisions across different games in the team.
  • Extensively analysing the huge amount of data available in order to identify trends that can help extract more yield with ad monetisation.
  • Support all operational aspects of Advertising monetisation - from setting up the required apps, line items and price floors as well as ongoing yield optimisations


  • Degree in Business, Economics, Advertising, Marketing or similar.
  • Eager to suggest new ideas and take the lead on projects.
  • Task delivery and detail-oriented with very good organisation skills.
  • Outstanding problem-solving skills.
  • Knowledgeable and passionate about the Mobile Games industry.
  • Confident individual with excellent English communication skills, both written and verbal.
  • Strong presentation skills.
  • Proactive and takes initiative to suggest new ideas, take the lead on new projects and explore new opportunities.
  • Agile learner: there will be opportunities to learn a lot with this role. Desire and passion for learning is essential.
  • Exceptional team player

The following skills are desirable but not essential:

  • Experience in Project Management and/or Digital Marketing/Advertising and/or Digital Media buying/selling.
  • Understanding of the Advertising Mobile Market.
  • Familiarity with Advertising Technology.
  • Working knowledge of JIRA/Confluence or other project tracking tools



To apply please submit your CV with your cover letter explaining why you want to be part of our team.

Additional Information

You will be working in our fashionable, open plan studio in London, with enthusiasts and professionals from the games industry. We like to maintain a very friendly and relaxed atmosphere, with regular team building and social events (virtually, currently). We understand that being tied to a desk all day is not fun and that’s why there is a games area and fridge with complimentary drinks and fruit for all staff.




About Miniclip

Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes and distributes highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms.

Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip franchises including 8 Ball Pool™, Golf Battle™, Football Strike™ and™ have generated more than 2 billion downloads. Miniclip has more than 50 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.

In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.

In the past two years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) now operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager), Green Horse Games (home of Football Rivals), and most recently Supersonic Software Ltd., trading as Appynation Ltd (the team behind the highly successful Puzzle Page and Picture Cross) to the Miniclip Group