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ASO Manager

Performance Marketing · London, United Kingdom





Miniclip is looking for an ASO Manager to join our Marketing team.


What Will You Do?

This is a varied and exciting role, working with a leading mobile games and entertainment company. You will work closely with the marketing and product teams, having the following responsibilities:


  • Manage ASO projects across Miniclip’s games portfolio, analysing and improving KPIs relating to store page conversion rates and organic install growth.
  • Establish comprehensive ASO guidelines and agree on significant ASO-related actions with the product teams in order to maximize discoverability of each game’s app store presence.
  • Define clear steps to evaluate the performance of app store icons and store page creatives in order to identify best performing assets.
  • Work closely with the art and product teams to produce new icons and general store creatives, according to best practices and ASO analytics. 
  • Be the in-house expert for keyword research and keyword optimization across multiple game titles.
  • Look after the copywriting process of the app store pages in alignment with the Product teams.
  • Ensure that store creatives, game titles and pages are properly localized and optimized.
  • Work with the Product teams to apply best practices to game titles and subtitles, constantly finding opportunities to improve the search rankings for each game within different search categories.
  • Improve ways to measure incremental install uplifts from ASO projects, working closely with data analysts to provide all the information needed for further optimization.
  • Establish processes, tools and dashboards that improve ASO operations, including looking after external service providers.
  • Conduct market research, competitive analysis & documentation (app stores, BI tools, blogs, forums, etc.)
  • Organize task management with the Product and Art teams.


The Following Skills Are Essential for The Role:


  • Experience and knowledge on ASO within the mobile gaming industry.
  • Be confident with data analytics and have the ability to establish key findings based on large data sets. 
  • Successful achievements in previous roles working on ASO projects for mobile games.
  • Knowledge of all techniques to improve conversion rates on app store fronts.
  • Good creative eye to propose new App Store image testing.
  • Deep understanding of various ASO strategies for different gaming genres.
  • Great knowledge about ASO tools and dashboards as well as experience working on Paid Search Ads.
  • Experience working on multiple A/B tests and communicating key results to stakeholders is required.
  • Excellent communication skills.
  • Fundamentals of copywriting (in English) and localisation processes are required.
  • Strong understanding of mobile game products and key features of free-to-play games is preferred.


What Will You Learn?

This is an incredible opportunity for an enthusiastic, ambitious and proactive individual to become a leader in Mobile Marketing and ASO. You’ll be able to test new ideas to drive growth for the business and have an active, impactful role in Miniclip’s marketing team. We go the extra mile to make sure you receive a learning experience that fits your career goals. You will have ample opportunity to network with other department leaders and other professionals in the gaming industry.