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User Acquisition Analyst

Data Analytics · London, United Kingdom


Miniclip is looking for a User Acquisition (UA) Analyst to join our London (UK) Studio.
This is an exciting role working with a leading digital games and entertainment company. You will be part of the Business Intelligence team and work closely with our Performance Marketing team.

Reporting to the Data Analytics Manager in the Marketing Analytics department, you’ll be responsible for making sure the titles you’re working on have all the reporting & analysis required, in order for our User Acquisition team to perform their duties.
This role will focus mostly on experiments we’re doing at Miniclip, which may involve external partners & internal studios, but you will be interacting with a wide range of stakeholders with different levels of expertise on a regular basis.

Duties include:
  • Build & oversee reports, presentations & dashboards to provide meaningful insights
  • Mentor other team members when required
  • Be close to the data & systems to be able to find solutions to any issue rising
  • Work closely with all the stakeholders (User Acquisition, Product, Publishing, etc.) in order to understand their needs
  • Clarify stakeholder demands, understanding the “What” and “Why”
  • Making sure the data is at the right quality at every stage of the game development and after launch
  • Drive forward UA data projects, ensuring your team can constantly adapt to this highly changing environment

  • 3-5 years of experience in the digital space as an Analyst*
  • Previous management experience
  • SQL & R or Python experience
  • Ability to translate data into meaningful insights for stakeholders
  • Confident and proficient in presenting findings to a wide audience with various levels of expertise
  • A strong business mindset
  • A keen interest in marketing analytics or User Acquisition
  • Proactive, with a drive and commitment to own and deliver outstanding work
  • Able to work to clear deadlines, delivering high quality work
  • Comfortable taking the lead on data projects
  • Organised, empathic & affable
*We’re open to any application of professionals coming from a Lead User Acquisition role willing to get into Analytics and show a strong motivation to do so!

You will be working in our contemporary, open plan office in Fetter Lane with enthusiasts and professionals from the games industry. We like to maintain a very friendly and relaxed atmosphere, and our new office comes with a pool table, 100” screen with games consoles, fridge with complimentary drinks for all staff, fresh fruit delivered weekly, regular team building and social events.
In addition to 25 days holiday, we also have a fantastic benefits package, with Vitality medical and Bupa dental cover, cash plan, cover for life insurance, critical illness, and income protection, and a pension plan with company matching contributions (up to set levels).

Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes and distributes highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms. They operate in eight countries, with a global workforce of over 900 people across 13 locations.
Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip's digital games, which include the franchises 8 Ball Pool™, Golf Battle™, Football Strike™, Carrom Pool™, and™ have generated more than 3 billion downloads. Miniclip has more than 45 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.
In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.
In the past three years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager) now operating as Miniclip Netherlands, Green Horse Games (home of Football Rivals), and most recently Supersonic Software Ltd., trading as (the team behind the highly successful Puzzle Page and Picture Cross) to the Miniclip Group.
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