Marketing Comms Specialist with a creative slant, gaming biz flair and good project management foundation.
We’re looking for a bit of a unicorn here, so read on if you like an adventure.
We are seeking a dynamic communications manager who is not afraid of too many projects, sees prioritization as a rummikub puzzle that is always worth doing, likes to write, is not afraid of data, loves gaming and enjoys enjoying their work. Still sounds good? Read on.
We need an organizer, a planner, a follow-upper and an attention-to-detail-checker. But this someone needs to have an unconventional side, have the ability to think outside the box, find new creative solutions to workflow problems in one breadth and find the exact right creative copy writing call-to-action for that in-game pop up in the next. We need you to be on your game, but also in the game, living and breathing the game and it’s features and economy and brand and story, and looking at every output, from a push note to a pop up, as an opportunity to let that game story flow a little more, engage our players a little more, and monetize, of course, a little more.
As if this wasn’t enough, we need this hybrid masterpiece of a human to be comfy with numbers, not a number ninja, but also not afraid of the spreadsheet and to be able to read, write and speak to data in a human, every-day-way, to ask questions, build hypothesis and help the wider team get behind the game, and help us all dig into the game to make it better and more awesome.
You will be responsible for assuring the planning and execution of CRM and Lifecycle communications for the company’s major titles, managing the process from conception to execution.
You will have to be accurate, with a high attention to detail, be highly organized, and be personable (you’ll be dealing with loads of different teams to get things done).
You’ll need to work closely with Game Producers to help define the targets and priorities for consumer marketing campaigns, focusing on retention and monetization initiatives.
You will manage the coordination between different teams and the production of the necessary deliverables for your campaigns and initiatives.
You’ll need to have a good creative eye, be able to write decent creative and promotional copy, and be able to build clear art briefs and clear technical specifications.
You’ll need to be comfortable with data, be able to work comfortably in sheets or excel, human-level data manipulation, and be able to read and interpret data sets and graphs and share thoughts, insights, and hypotheses.
Skills and Experience
Define and manage the scope of the CRM campaigns planning;
Be responsible for overseeing the production lifecycle and ensuring the timely provision of deliverables;
Plan for and identify potential risks and plan risk mitigation strategies;
Ensure all campaigns deployed to live feature engaging marketing messaging that is consistent across channels;
Create specifications for consumer marketing campaigns, whenever needed, keeping game economy and monetization models in mind;
Work closely with the Art and Development Teams in the execution of the plans, providing regular feedback and assistance with any questions or concerns;
Ensure all stakeholders are informed of upcoming CRM initiatives and that they are documented in platforms relevant to the process;
Deconstruct the game and find business opportunities that can be supported by CRM campaigns;
Use data-driven insights to find ways to increase performance through targeting and segmentation;
Regularly provide reports and analyses and present results to wider teams and occasionally executives.
The following characteristics are essential for the role:
+4 years’ experience in marketing communications with some project management in the mix;
Business Savvy and effective communicator;
Eager to suggest new ideas and take the lead on projects;
Goal oriented and highly organized;
Critical eye towards marketing design and messaging;
Comfortable working under pressure;
Able to encourage and recognize the valuable contributions of others;
Capable of motivating others under situations of stress;
Team player and an active listener;
Creative thinker and problem solver.
The following skills are essential for the role:
Excellent communication skills, both written and verbal;
Excellent problem solving skills;
Excellent attention to detail;
Excellent relationship management skills
Experience in creative or promotional copywriting;
Past experience in a Project Management position or similar;
In-depth knowledge of marketing communications;
Knowledge of and passion for gaming;
Knowledge or and experience with retention and monetization marketing.
Familiarity with tracking tools and audience measurement tools;
In-depth understanding of games, game mechanics and game monetization;
Past experience in global-based roles a plus;
Social and community management exposure.
Why you might like working with us
We’re an overgrown start-up with a love for games and gamers. We love us some best practises, knowledge sharing and we love data and testing, but we also like to throw out the playbook sometimes and just explore different ways of doing things - so there are loads of opportunities to try new things as long as you’re comfortable sharing the solid thinking behind the wild ideas.
Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes and distributes highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms.
Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip's digital games, which include the franchises 8 Ball Pool™, Golf Battle™, Football Strike™, and Agar.io™ have generated more than 3 billion downloads. Miniclip has more than 50 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.
In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher.This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.
In the past three years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager) now operating as Miniclip Netherlands, Green Horse Games (home of Football Rivals), and most recently Supersonic Software Ltd., trading as Appynation Ltd (the team behind the highly successful Puzzle Page and Picture Cross) to the Miniclip Group.