User Acquisition

London, United Kingdom



Head of Performance Marketing Art


Miniclip is looking for a Head of Performance Marketing Art to join our Marketing team. This is a full-time position reporting to the Director of Performance Marketing.



This is a varied and exciting role, working with a leading mobile games and entertainment company. You will work closely with the marketing and product team, managing the Performance Marketing Art team, having the following responsibilities:

            Define the overall creative direction for all performance marketing assets across a wide range of different platforms and channels

            Develop the creative vision for each key title and lead the art team to realise this vision, producing best in class creatives

            Be a mentor and role model to the wider art team, giving constructive feedback to maintain high production standards, both on artistic work and professional attitude, with the mindset of improvement and professional growth

            Establish strong internal production procedures with a can-do attitude, from briefing to execution and creative performance reporting

            Design across a variety of games from the Miniclip portfolio, adapting to different art styles and unique audiences

            Work with UA and Product teams to be able to test and research different possible routes for game brands, measuring success based on pre-defined KPIs

            Deliver industry-leading design ideas based on trends and best practices for various marketing art assets, such as ASO materials and UA creatives for several channels like Facebook, Snapchat or TikTok

            Work closely with external partners such as agencies as well as creative tools, ensuring a smooth work process with the internal team


The following skills are essential for the role:

            5+ years of professional marketing design experience working in digital marketing or the entertainment and gaming industry (mobile games preferred)

            Strong experience managing bigger art teams

            Team player, able to work with many different decision makers across multiple projects at the same time

            Proven track record of developing and implementing high-quality art material for large-scale online marketing campaigns (Gaming marketing preferred)

            Exceptional understanding of the fundamental graphic design principles (typography, shapes, layout, grid, hierarchy, color, animation, composition, brand)

            Expert-level knowledge and experience of Adobe software like Photoshop and Illustrator.

            Advanced experience with motion graphics and video editing tools such as After Effects, 3dsMax, Premiere

            Project management experience is essential

            Expert knowledge of all techniques to improve conversion rates on direct response advertising

            General understanding of User Acquisition and its importance in the mobile games industry

            Outstanding creative eye to propose new art

            Great knowledge about ad creative technology for online marketing creatives

            Experience working on multiple A/B tests and communicating key results to stakeholders is required

            Excellent communication skills, verbal and written

            Fundamentals of copywriting (in English) and localisation processes are required

            Strong understanding of mobile game products and key features of free-to-play games is preferred

            Experience working with influencers and TV ads is a plus


About Miniclip

Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes and distributes highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms.

Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip's digital games, which include the franchises 8 Ball Pool™, Golf Battle™, Football Strike™, and™ have generated more than 3 billion downloads. Miniclip has more than 50 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.

In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.

In the past three years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager) now operating as Miniclip Netherlands, Green Horse Games (home of Football Rivals), and most recently Supersonic Software Ltd., trading as Appynation Ltd (the team behind the highly successful Puzzle Page and Picture Cross) to the Miniclip Group.

For more information, visit




Powered by Jobvite