As a Monetisation Specialist you will be the go to person and represent the advertising team for all advertising monetisation aspects of your games. You will be responsible for the advertising monetisation strategy for your titles as well as design, execute and optimisation of in-game placements to improve overall ad ARPDAU. You will also be expected to support the user acquisition activity with your games and really take ownership of the entire advertising ecosystem, from buying and monetising users effectively and efficiently. The ideal candidate must be able to work cross-functionally with Product, Marketing, Game Design and Business Intelligence to drive world-class monetisation strategies. We’re looking for someone that feels comfortable working in a lightning-fast paced environment while taking on multiple projects and adapting to the changing needs of our games, players and business opportunities as they arise.
This is a full-time, permanent position, please apply only if you have the right to work in the UK.
Your primary responsibilities will include:
Design and develop, together with Game Design and Product, world-class gameplay experiences based on a deep understanding of advertising monetisation, game metrics and KPI’s with the goal of improving overall monetization.
Own the strategic planning for ad monetisation for all your products. In some cases, you may be required to work with our BI team to design and propose hypothesis-driven analyses and A/B tests that have a meaningful positive impact in the monetisation of your games. You will also support senior management with analyses and reports that guide decision making and company strategy.
Understand, plan, and deliver the technological requirements needed to optimize advertising monetisation in-game. You’ll achieve this by working with Game Producers, Developers and QA teams to ensure they are effectively tested, implemented and released.
Potentially manage the UA process for some mobile games under your remit. Planning and execution of user acquisition campaigns.
Oversee acquisition marketing campaigns across multiple mobile channels.
Experiment and analyse user acquisition campaigns for existing or upcoming games.
Running multiple marketing tests and presenting results to stakeholders with concrete recommendations.
Build strong advertising industry intelligence efforts and ensure monetisation best practices are documented and shared with the team and the wider business.
Skills & Experience
We’relooking for a social, hard-working person who enjoys working in a team with other people and is passionate and dedicated about his/her work. The ideal candidate will be strongly skilled in the following:
Degree in Business, Economics, Marketing or similar.
2+ years of proven experience in digital advertising and/or mobile advertising.
Ideally someone with ad operation/programmatic experience or experience in user acquisition.
Experience in managing and delivering cross-functional projects.
Highly organized with exceptional time management skills with the ability to manage multiple priorities at once.
Experience in supporting decisions based on complex data analysis.
Comprehensive understanding of ad technology and advertising ecosystem.
Deep understanding of free-to-play game systems and economies.
Knowledgeable and passionate about the Mobile Games industry.
Excellent English communication skills, both written and verbal.
Exceptional team player.
To apply please send your CV in English, with a covering letter explaining why you want to apply.
You will be working in our fashionable, open plan studio with enthusiasts and professionals from the games industry. We like to maintain a very friendly and relaxed atmosphere, with regular team building and social events.
We understand that being tied to a desk all day is not fun and that is why there is a games area and fridge with complimentary drinks and fruit for all staff.
Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes, and distributes highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms.
Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip franchises including 8 Ball Pool™, Golf Battle™, Football Strike™ and Agar.io™ have generated more than 2 billion downloads. Miniclip has more than 50 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.
In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.
In the past two years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) now operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager), and most recently Green Horse Games (home of Football Rivals) to the Miniclip Group.