Miniclip at Casual Connect

Miniclip will be at Casual Connect on 4-6th February, 2015 in Amsterdam. Our Chief Commercial Officer Saad Choudri, Director of Advertising Pieter Kooyman, and User Acquisition Specialist Saikala Sultanova will share their expertise by participating in panel discussions on 5th February.


Casual Connect is the premiere event for the casual games industry. It brings together the most talented and knowledgeable experts in the casual gaming field to further the casual games industry with the best of networking and learning. Lectures and panel discussions at Casual Connect are programmed to focus on cutting edge topics in the casual games space and will feature some of Miniclip’s experts.

Starting at 12:00 on 5th February, Saad Choudri, CCO, will join a panel on Taking In-Game Ad Monetization to the Next Level. Monetizing your userbase via in-game ads is nowadays common practice, even for deeply engaging games with high monetization rates. In this panel, some of the industry’s leading experts from companies including Miniclip, Rovio and Ubisoft will share their thoughts and views on how to best manage and optimize this source of revenue.

Saad joined Miniclip in 2011 after many years at SEGA. Saad leads all of Miniclip’s business output and has primarily developed Miniclip’s mobile business as the head of the content review team and leading the negotiations on all publishing and licensing deals. When not working Saad spends his time designing and publishing board games. Saad sits on the board of trustees of Wikimedia UK (Wikipedia) and is a qualified solicitor.

Miniclip’s UA Specialist Saikala Sultanova will participate in the Developer Marketing Panel starting at 13:00 on 5th February. In a world saturated with great products, reaching the best matched users for your app and keeping them loyal is a crucial part of every app developer’s business and a key ingredient for business success. The panel will discuss all facets of building long-lasting user relations, including opportunities, dilemmas, and methods.

Saikala has extensive digital marketing experience in creating successful initiatives for mobile and web gaming apps on Facebook, Twitter and major mobile advertising networks. She leads user acquisition efforts at Miniclip, a global leader in gaming that develops, publishes and distributes highly engaging games to an audience of 70M MAU, across mobile, social and web platforms. Saikala launched her career with Plumbee, a social casino gaming startup, pushing the game promotion boundaries within user acquisition, CRM and business growth.

Pieter Kooyman, Miniclip’s Director of Advertising, will take part in the Ad Monetization Roundtable starting at 14:00 also on 5th February. Meaningful ad revenue and a premium user experience don’t have to be mutually exclusive. In this panel, top developers will discuss how they are building capabilities and leveraging best-in-breed partners to engage users with the right ad at the right time.

Pieter heads up ad-monetisation & user-acquisition at Miniclip, a web & mobile gaming developer with over 70m MAU. Before Miniclip, Pieter worked for UK’s biggest retailer, Tesco, where he managed the affiliate marketing and digital media buying. He launched his career through the Teach First programme, where he taught in a London inner-city secondary school for two years. He holds a first-class degree in International Business Management from Newcastle University, UK.

In addition to Miniclip, the panels will feature Rovio, Ubisoft, FGL, Adcolony, Social Point, Playtika, DAU-UP, HyperMX, and Wooga. To find out more about Casual Connect and learn how to attend, please visit