Miniclip introduces strategic partner Tencent to expand in global games market

Miniclip, one of Europe’s largest independent mobile and online game publishers, today announced that Tencent Holdings Limited (“Tencent”, HKSE: 0700), a leading provider of comprehensive Internet services in China, has acquired a majority stake in the company.

Following the investment, Miniclip will remain an independent business and its existing management team will continue to lead its business in the future. Financial terms of the agreement have not been disclosed.

Miniclip is a pioneer in the digital games industry. The company was founded in 2001 and has grown organically into a leading online and mobile games publisher.

“To say that we are excited about having Tencent as a majority investor in Miniclip, would be an understatement. This will empower us to do even more of what we do best, which is making great games,” said Robert Small, CEO, Miniclip.  “The Miniclip brand has been synonymous with fun, high quality games for more than a decade. Our brand strength, coupled with a huge organic audience, has really helped us to accelerate our growth by generating more than half a billion organic mobile downloads.”

“Tencent and Miniclip share the vision of bringing the most compelling and innovative games to our users,” said Steven Ma, Senior Vice President of Tencent. “Miniclip has a strong track record in developing hit titles with long life span and universal appeal. We look forward to collaborating with Miniclip to deliver more exciting and enjoyable game experiences to fans worldwide.”

Miniclip develops, publishes and distributes highly engaging games to an audience of over 70 million monthly active users, across mobile, social and online platforms. Their leading franchise, 8 Ball Pool™ has generated more than 100 million downloads and is a top grossing game on iOS, Android and

About Miniclip

Miniclip is a global leader in digital games. The company develops, publishes and distributes highly engaging games to an audience of over 70 million monthly active users, across mobile, social and online platforms.

Founded in 2001, the company has successfully grown a huge organic global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 45 high-quality mobile games, extensive worldwide distribution and an internationally recognised brand name.

Leading franchises include 8 Ball Pool™, Soccer Stars™ and Rail Rush™.

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About Tencent

Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information and seek entertainment through our integrated platforms. Tencent’s diversified services include QQ and Weixin/WeChat for communications; Qzone for social networking; QQ Game Platform for online games; and Tencent News for information, and Tencent Video for premium video content.

Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Hong Kong Stock Exchange in 2004. The Company is one of the 50 constituent stocks of the Hang Seng Index. Tencent seeks to evolve with the Internet by investing in innovation, providing a hospitable environment for partners, and staying close to users.

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