Miniclip, a leading digital games company, and AG Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, have partnered to co-create a mobile game based on the hugely popular Strawberry Shortcake™ brand. Miniclip is set to release the game titled Berry Rush™ later this summer.
Strawberry Shortcake debuted in 1980 as a line of social expression products, as well as toys, videos, games, crafts and books. Today, the little girl with the big personality is winning the hearts of a third generation of consumers on multiple platforms.
“Both the Miniclip and Strawberry Shortcake brands are recognised and trusted by families all over the world – we’re delighted to be able to bring the two together in a great mobile game,” said Saad Choudri, Miniclip’s Chief Commercial Officer.
“Strawberry Shortcake has delivered big results in the digital space,” said Derek Roberto, VP of New Media at AGP, “Berry Rush will be the brand’s first foray into the action game genre and we are thrilled to be working with Miniclip, an industry-leading game developer.”
Miniclip, which has over 70 million monthly players across mobile, social and online platforms, is to release Berry Rush simultaneously on iOS and Android devices this summer.
Miniclip is a global leader in digital games. The company develops, publishes and distributes highly engaging games to an audience of 70 million monthly active users, across mobile, social and online platforms.
Founded in 2001, the company has successfully grown a huge organic global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 45 high-quality mobile games, extensive worldwide distribution and an internationally recognised brand name.
Leading franchises include 8 Ball Pool™, Soccer Stars™ and Rail Rush™.
For more information, visit http://wordpress-miniclip.s3.amazonaws.com.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.
About AG Properties
AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears™ and Strawberry Shortcake™ licensed products, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie™ and Madballs™, as well as new properties Boofle™, Packages from Planet X™ and Twisted Whiskers™. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com.
For further information:
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GennComm for AG
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