Robert Small becomes a patron for Make-A-Wish UK

Children and young people’s charity Make-A-Wish UK has welcomed Miniclip co-founder Robert Small as he becomes a patron.

Rob co-founded and built games firm Miniclip from the ground up in 2001 – having started as a website, the company moved into mobile games development and publishing. He served as the company’s CEO for nearly 20 years. However, earlier this year, he stepped into the role of president.

Rob commented: “With two young children of my own, I wanted to support a charity that was really making a difference to the lives of kids all around the UK. Make-A-Wish has a mission and purpose that really fulfils that brief and I am thrilled to become a patron,”

Earlier this year Make-A-Wish was one of several charities to receive support from Miniclip and a group of leading mobile game developers, who agreed to donate a proportion of their global advertising inventory.

Pieter Kooyman, Chief Advertising Officer for Miniclip said: “With many people stuck at home around the world, gaming publishers are seeing record usage. We are all pleased to be able to give free access to advertising inventory for a group of charities that face a critical challenge over the next few months.


An important charity, Make-A-Wish gives hope to critically ill children across the country as it works to help make a child’s wish come true. In turn, it provides the entire family memories to treasure and hold on to.